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Yesterday afternoon, 40 outstanding creation talents are called together for a creative brain storm. Presided by the famous president YUE Yue, "2011 Shanghai Young Creation Talents Forum" was held to discuss the construction of the creation industrial chain of Shanghai "City of Design", management of creation enterprises, education and culture of creation talents and internationalized development of creation industry, etc and make suggestions for building a creative city of Shanghai via subject speech and brain storm focused on young creation talents, hot spots and trend for the development of creation field.

JIANG Qiong'er, a newly elected one of "2011 Shanghai Young Outstanding Creation Talents", shared her creative idea with al participants: let modern design to pass down the traditional Chinese culture. She disclosed the current situation of handicraft masters, some were making collections for museums, some were making decorative articles, and some were making tourism souvenirs, but few of them applied their handicraft in daily life. JIANG and her design team created a series of articles, they applied bamboo braiding in tea things and fine wool in clothes design, etc, and all furniture, clothes and jewelries became their products of brand "Shangxia (Up & Down)". "When traditional Chinese handicraft is being passed down, the handicraft is also being applied in daily lift". JIANG said: "This is the principle of our brand and we hope to cooperate with more young men to create another 5,000 years of China."

YI Hui and JIA Bo, other two of "2011 Shanghai Young Outstanding Creation Talents", are respectively the manager of platform for supplying on-line service to creation designers and the manager of creation park supplying service for creation enterprises. They expressed the same opinion: the creative industry needs talents while talents lack of channel and market and need more support. "We shall give more tolerance and more care to a newborn, and we shall permit their exploration and mistakes." JIA Bo said. ZHANG Shawa, an outstanding creation talent who created her own jewelry brand "Bensu" shared her process of commercial investment. She hoped her experience can be understood by every participant: "You must learn to operation your business and understand the market when you are developing your creation, otherwise your creation cannot be realized."