Culture is the material power of surviving, developing and blooming of a city, at the key stage of transformation and development driven by innovation, Shanghai is quickening the reformation and innovation to develop the cultural industry. Presently more than 100 cultural and creative industrial parks over the city are being transformed silently, these parks rebuilt from old workshops and old warehouses have jumped out from the sub-lessor stage at the beginning and turned to the stage for service supply and participated in building the cultural and creative industrial chain in Shanghai.

      In LOFT Creation base at Huayuan Road of Hongkou District, the operation Dobe Group has completely fulfilled the task: in the beginning period of park construction, building basketball hall and sports runway for the park, providing funding, brand popularizing and financial management and so on for small enterprises, as a result the old workshops are upgraded into an energetic cultural and creative industrial base. WAN Lijiang, the Vice President of Shanghai Dobe Cultural and Creative Industrial Development Co., Ltd. said: "It is a mode of full industrial chain, so our target at present is to assist China creation." China Printing Material, stationed here three months ago, is a new electronic business company, the park management party proposed to exchange their stock right of not more than 10% by two years of house rent, and ZHANG Rongfeng, the President of China Printing Material said: "This proposal is not only a material benefit for us and but also be a booster for the development of our company."