On September 27, as the support enterprise of first Microfilm Contest of 21st Golden Rooster and Hundred Flowers Film Festival, DOBE was invited to attend the global microfilm industry development and investment forum. Wan Lijing, the vice president of DOBE, make a speech with the theme of “Boost Microfilm Industry Innovation and Development” in the forum. He stressed: microfilm industry is an emerging industry in the cultural and creative industries, DOBE is very concerned about the development of microfilm industry, and will construct comprehensive platform to assist the microfilm entrepreneurship, and support the development of the microfilm industry from hardware and software.

        This microfilm contest was the first ever related event established since the Golden Rooster Award, and the global microfilm industrial development and investment forum had conducted in-depth discussion on the profit model, investment and financing, creative production and service support, etc. of the microfilm industry. Nearly 50 outstanding entrepreneurs, representatives of the film and TV industry, the technology experts and academic experts and national leaders involving the economy, legal and management of film and TV industry, gathered to illustrate the strategic height and deep meaning of “original”, “cross-industry” and “dream”. The microfilm cross-industry alliances and cross-industry cooperation program were established through cross-industry cooperation and resources integration. Furthermore, the microfilm cross-industry fund and microfilm industry base were set up, and the microfilm talent program was initiated.

        At the end of the event, the unveiling of microfilm industry development alliance was held by the forum. The alliance would blaze a trial for the new development model of Chin’s film and TV industry, serve the industry, and radiate to the whole nation.