On Dec. 29th, Changning Trademark (Brand) Strategy Implementation Workstation’s nameplate unveiling ceremony was grandly held in DOBE E-manor of Changning. Yu Jinping, Changning District Market Supervision and Management Bureau’s Deputy Director General, and Jiang Ming, Changning District Market Supervision and Management Bureau’s Trademark and Advertising Regulation Section’s Chief, unveiled the nameplate. Changning Trademark (Brand) Strategy Implementation Workstation was officially set up in DOBE E-manor of Changning.

After the Workstation’s establishment, DOBE E-manor of Changning will assist Changning Administration for Industry and Commerce with the service for key trademark enterprises, give instructions in trademark use, management, operation and other aspects, strengthen follow-up guidance for successful famous trademark enterprises, help enterprises use trademark and brand resources legally, scientifically and reasonably, fully explore their potentials, and gain advantages in market competition, so as to promote the development of regional economy. 

At the ceremony, Changning District Market Supervision and Management Bureau’s Deputy Director General Yu Jinping introduced the current development situation of Changning District’s trademark work, and put forward requirements for the Trademark Strategy Implementation Workstation. Deputy Director Fan Shenyan of DOBE Group’s Service Center for Cultural and Creative Enterprises said DOBE would carry out the mechanism of “government promotion, park cooperation, enterprise initiation”, adopt a series of incentive and training measures to strengthen trademark awareness by organizing related training through parks for enterprises, particularly people in charge of enterprises, to make enterprises really attach importance to trademark work from the height of enhancing their core competitiveness, and improve enterprises’ trademark use, management and protection.