On Jul. 28, DoBe Group, leading domestic full-value chain service provider in the cultural and creative industry, celebrated its 20th anniversary.  On this occasion, Jia Bo, its founder and chairman, announced that the group's slogan has been upgraded from "For Creative" to "Better Together". 

The new slogan symbolizes the Group's commitment to gathering strengths from all sides in the new stage, integrating industrial resources, and creating greater value for customers by relying on the smart circle. He pointed out that DoBe is going all out to create value for customers, and help customers and partners succeed. 

"Better Together" is also a modern interpretation of Confucius's statement that "Persons with great morality will definitely have supporters". The Chinese name "德必" is exactly derived from this statement as recorded in the Analects of Confucius - On Humanity.  It is also the corporate value that DoBe has always practiced. The English name "DoBe" means "do, then be it". 

In the past 20 years, DoBe has effectively implemented the "For Creative". Now, "Better Together" signifies a broader vision, more diverse collaborations, and a grander prospect. 

We are grateful to all the partners who have been with us for the past 20 years. In the new journey, we will gather more strengths, coexist and co-create, to create more value for customers, partners, and the society, and build a "better" win-win business ecosystem. 

"Better Together" is a more powerful start.