A Satisfactory Ending to the 3rd Anniversary Party for DoBe WE" Brand


On May 25, DoBe WE" brand held an anniversary party at DoBe WE" International Hub @ Bund to celebrate its upcoming 3rd birthday. Enterprise representatives and partners of DoBe WE" parks gathered together to witness this moment.


On May 27, 2015, DoBe Group’s sub-brand DoBe WE" that stands for “love, leadership, internationalization” was officially launched. WE" not only stands for west and east, i.e. the fusion of east and west, but also is a symbol of future office work styles. Over the past three years, WE" has been exploring ways to break the traditional shackles on office spaces, only to create a WE" that integrates sunlight, forest, water and more shared space, to explore a brand-new office work style.

The party kicked off with Rainbow Chamber Singers’ violin ensemble of the Ode to Joy. Through the collection of community activities in the parks, all attendees reviewed the past three years with WE". Looking at the pictures rolling on the screen, DoBe Group’s WE" International Hub Deputy Director Ms. Jojo expressed sincere thanks to all partners for their support and company all the way.

More than 30 guests from DoBe WE" International Bub @ Bund, DoBe WE" International Bub @ Jingan, DoBe WE" International Bub @ Donghua and other parks in the WE" series were invited to the party. At the party, as partner representatives, Shuuichi Naganuma, General Manager of Mizuno (China) Corporation Ltd., Ms. Sophia (Cheng Xiaofen), MC/PR Manager of HAY Asia Pacific, and Ms. Du Xiaoni, Weiou International’s Regional Manager for Shanghai, sang the birthday song for the 3rd birthday of WE" together with DoBe Group’s Vice President Ms. Ding Keke.


Ms. Sophia (Cheng Xiaofen), MC/PR Manager of HAY Asia Pacific, said: “the size of HAY’s flagship store at DoBe WE" International Hub @ Jingan is 3-4 times of that of the one at Tianzifang, HAY’s first store in Shanghai. It has been reported by many media. WE" has channeled a lot of resources for us. We hope to continue our exchanges and cooperation in the future and advance hand in hand.”

Everyone from WE" has devoted their greatest passion and love to it. Every week, WE" parks organize a variety of community activities, sharing industrial information, or organizing cultural and sports activities, or planning recreational activities. Some enjoy a relaxing afternoon tea and talk about life and work together over delicious food; some enjoy DIY together and share the joy of handwork; some attend professional training activities together to improve professional skills. Some provide tables, chairs and sofas for the neighbor's book launch; some organize and plan promotions together. Customer resources are exchanged and shared; business ideas are communicated and integrated. The participants gain more tacit understanding in repeated communication.

Only love can create miracles. Only with love can we gather loving partners. WE" for Love, all for love.


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Tel: 86-21-3250 8752
Zip Code: 200050
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