On March 24th, Pitti Immagine Group’s Chairman Mr. Napoleone and his wife Countess Silvia Orsibertolini visited DOBE Group. Accompanied by DOBE Group’s President Jia Bo, they visited WE International Hub (the Bund).

WE International Hub (the Bund) located at No. 501 Jiujiang Road is an international cultural and creative industry project developed and operated by DOBE Group, and Sino-Italian Design Exchange Center’s Shanghai Base at the same time. Located in the business district of business districts in Shanghai——the Bund, it was rebuilt on the basis of the old site of Shanghai Chinese Merchants Stock Exchange Building first built in 1931. It will be built into an international cultural and creative industry headquarters office area, attracting Italia and European top fashion enterprises to settle down, providing them with a platform for office work, promotion and cooperation, display and communication, and creating a cultural and creative industry chain that integrates design, exhibition, marketing, training, and business conference into one. 

Mr. Napoleone thought as a cultural relic of great historical value, No. 501 Jiujiang Road not only kept its cultural essence after DOBE’s redesign and planning, its significance also surpassed history and the building itself. Looking into the future, the Center will provide Italian enterprises with good business incubation services for them to develop in China, and provide Italian brands with good chances for international promotion. In the future, Pitti Immagine will carry out a series of development plans in China, and hold various cultural and art activities. This will be a good platform. 

Meanwhile, Mr. Napoleone also said Pitti Immagine Group would work with DOBE Group, seizing the opportunity of EXPO Milano 2015, to provide a perfect stage for Chinese fashion industry, cultural and creative industry to display and exchange in Italy, for Chinese cultural and creative enterprises to enter Italian market,