At 09:00 AM on July 11, the 2nd International Community Festival kicked off at DoBe Sports LOFT Creative Park @Fanghua in Pudong New Area, Shanghai. As a global community event gathering cultural and creative, science and technology enterprises and white-collar elites and key component of the "20th Anniversary of Hong Kong's return to the motherland and Hong Kong - Shanghai Cultural Month", the Festival received great support from leading cadres at all levels and institutions of Shanghai and Hong Kong. Jun Lan, standing Vice-President of China Council for the Promotion of National Trade (CCPNT), Yajun Zhou, Vice Director of Shanghai Foreign Affairs Office and Shanghai Hong Kong and Macao Affairs Office, Ying Qiang, Vice Director of SHCCIO and Director of Press Institute, Shanghai Academy of Social Sciences, Zhongmin Deng, Director of Hong Kong Economic and Trade Office in Shanghai, Dagen Qiu, Co-Chairman of Hong Kong International Entrepreneurs Festival (HKIEF) and Bo Jia, Chairman of Dobe Group attended the opening ceremony.

The 2nd International Community Festival 2017 continues to explore and practice the globalization strategy while highlighting the key words - "globalization, community, internationality" and has attracted outstanding entrepreneurs from the United States, Australia, Canada and other countries to actively take part in. These overseas entrepreneurs are here to present their selected entrepreneurship programs in creative design, integrated marketing, medical science, science and technology innovation and other areas at this global platform. As an important activity at the International Community Festival, the International College Student Innovation and Entrepreneurship Competition launched in May has received over 500 cultural & creative, sci-tech & innovative BP in 5 categories from different countries around the world.

As an international exchange platform in cultural and creative, sci-tech & innovative fields, white-collar life is a key focus of this year's International Community Festival. In June, outdoor social activity "Run! Weekend!" was launched, attracting 10 white-collar teams from different trades to present a white-collar version of running man and allowing the white-collar workers to experience the fun of the sports community in their spare time. Besides, the white-collar basketball matches launched in the 35 parks of DoBe are approaching the final competition for championship.

On July 11, the International Community Festival Week officially kicked off. During this 10-day Festival Week (July 11 to July 21), more than 50 community activities in various forms will be launched in over 30 DoBe parks in Shanghai, including the "Glory of Internet - Forum on New Trend of Brand Marketing" co-sponsored by Financial Female Journalist Blog and Cat Finance, two media communities owned by Blue Whale Media, which will open to the branding and PR people the marketing of brand in this new media era; LIGHT HI - a community organization specialized in the provision of start-up program financing roadshow and support of full-stack Internet products using activities as the linkage - will show you how to become a master of operations; as well as the white-collar flash market by 818 Creators' Commune, large-scale book club sharing session in Shanghai by Spiritual Wealth Club and African drum music performance.

Business docking Resources - DoBe and CCPNT reached a strategic cooperation

“This year's International Community Festival is a global event to promote the integrative development of cultural, sci-tech and innovative enterprises by linking cross-border and cross-industry enterprises. It allows us to look forward to the future vision of Shanghai and Hong Kong to further our cooperation in the key areas such as serving the national strategy and the construction of Free Trade Zone and Science Innovation Center, and to show our determination in collaboration through colorful activities," said Yajun Zhou, Vice Director of Shanghai Foreign Affairs Office and Shanghai Hong Kong and Macao Affairs Office, at the opening ceremony.

In the event, DoBe Group and China Council for the Promotion of National Trade (CCPNT) released and signed a strategic cooperation agreement. In the future, DoBe will join hand in hand with CCPNT to introduce more diversified cultural, sci-tech start-ups in advertising, design and media, build a resource docking platform for minority enterprises, fully support and serve the national trade with fund and policies, better promote the minority products and display national programs.

It is reported that the two sides will cooperate in the following three areas: (1) cooperate in the Longtan Lake Project - the second creative park of DoBe Group in Beijing downtown; (2) CCPNT "One Town One Product" project team will be assigned to DoBe Longtan Lake Park in Beijing; (3) Longtan Lake Project will reserve specific display area for national programs to display and promote national products, all of which realizes a perfect link from resources to space. It is foreseeable that, through the cooperation of both sides, DoBe Park @Longtan Lake will be built into a growth base for national trade. This is also in line with the "light company ecosystem" strategy long advocated by DoBe Group - link resources and enterprises, business and people, people and people to achieve common growth.

Resources docking Resources - "DoBe & Partners" leads global community

Better yet, this year's International Community Festival followed the core section of "DoBe & Partners" and invited dozens of world-renowned community organizations including CYzone, Fly Comedy and Workface to be present. At the scene, the host will invite representatives of the community to the stage and jointly declared the formal establishment of Global Community Alliance for Innovation and Entrepreneurship. The joining of community force will pave a new way for the "light company ecosystem" formed out of gathering of resources such as capital, law firms, and accounting firms. We believe that more like-minded from different trades will be part of the plan.

In the ten-day International Community Festival Week, all kinds of colorful community activities will be launched. On 11 & 12 July, the highlight of this year's International Community Festival - the International Entrepreneurship Communication Exhibition will kick off. As early as May this year, the International College Student Innovation and Entrepreneurship Competition had started the selection of the roadshow programs for the International Entrepreneurship Communication Exhibition. The Top Ten at the International College Student Innovation and Entrepreneurship Competition will be qualified for the final selection at the International Entrepreneurship Communication Exhibition. The special guests including Hong Kong International Entrepreneurs Festival (HKIEF), CYzone, workface, M&A ELITE CLUB and Blue Whale Media will also demonstrate programs and share with the participants.

Meanwhile, the 35 winning overseas entrepreneurs in the “International College Student Innovation and Entrepreneurship Competition” will have lunch together and exchange with 12 investment masters. Liujun Wu, the founder of M&A ELIFE CLUB and Yongji Dong, vice president of Shenzhen Harmony Investment Funds Co., Ltd., will probe into the relationship between science and technology, culture and capital and development trends via topics including "predict future business opportunities and investment from the development trend of science and technology" and "panoramic interpretation and investment layout of China's cultural and entertainment industry trend". The International Entrepreneurship Communication Exhibition will usher in exhibitors from start-up business, capital, community, industrial design and other fields, truly presenting a grand global innovation and entrepreneurship exchange event.

 People docking Resources - build new ecology for pan-culture club

As a service provider for cultural and creative, sci-tech & innovative companies, DoBe Group has been working hard to explore the work pattern and lifestyle of white-collar workers. It creates a unique chain of ecological services through community construction and community activities to gather the like-minded and highlight topics of innovation. As early as 2015, DoBe gathered up specialists in the brand market to set up their own "market persons community". In all parks of DoBe, colorful community activities in various forms will be held every week. DoBe is committed to finding solutions in enterprises in DoBe parks and forming an ecosystem by integrating and docking demands among enterprises. Driven by the trend of Internet +, community economy has become a new economic model. The core of the community lies in the connection between people and the possibility of building relations between individuals through the re-shaping of group values. A high-quality community can fully stimulate the initiative and creativity of members to greatly enhance the competitiveness of each individual.

The DoBe WE” community owned by DoBe Group regularly holds wine tasting, manual workshop, forum sharing and other activities. More than that, on 15 & 16 of July, DoBe MO+, the bell-being industry founder committed to building a "pan-culture social ecosystem", will display various extraordinary brands, original products and handicrafts and present a creative bazaar based on pan-culture art exhibitions, salons, fashion market and in-depth social network focusing on high-quality life aesthetics training and study tour to build a platform for pursuers of quality life.

As an annual event that brings together the world's top companies, universities and communities, the 2nd International Community Festival 2017 will best epitomizes the core concept of the community with the 50 selected community events, over 20 booths for enterprises from all walks of life and 5 international project roadshows and sharing sessions at the International Entrepreneurship Communication Exhibition. We believe that the International Community Festival will further its undertakings in a more diverse, splendid and interesting mode and become an indicator of the annual pan-culture circle.