On the evening of October 27, DOBE Market Community and WORKFACE, for the first time, made joint efforts to host an activity in Cuide Hall, DOBE E-Manor of Changning, the theme of which was the highly-targeted marketing popularization. COO Guo Dinggang, co-founder of Linjia.me, DOBE Xuhui Creative LOFT, was invited.

During the customer visit in 2015, Xue Yun, founder of "Where A yi" introduced their "neighbor"— Linjia.me to the reporters of Dobechina. Linjia.me, having just achieved their B-round financing, is earnestly expanding the cooperation with their neighbors in the industrial parks; on the other hand, DOBE Brand Department has established a good relationship with Market Department of Linjia.me and thus, Linjia.me has become one of the core members of Market Community initiated by DOBE Brand Department. Since then, Linjia.me, taking Market Community as its media, has developed into star business mainly recommended by DOBE, with more and more public exposure: as a representative of the industrial parks, it has addressed the high-end salon, and vigorously boasted itself on the electronic screens covering the whole industrial parks...

Figure/ DOBE Industrial Park is a vast trove of the advertisement of Linjia.me in various electronic products.

Linjia.me, the new mode of wholesale logistics and economic sharing

"On October 1, I, having longed for the spectacle of the sea, went to Zhoushan. I, with my bare legs, having enjoyed the breeze at the seashore for the whole afternoon, eventually caught a fever. It was 10 pm then. No parents or friends at home, whom could I turn to? I thought of Linjia.me, and ordered antipyretics, cooling gel sheet and some drinking water via Random Buying APP. These products were sent to me within 15 minutes. What impressed me most was the APP which was more considerate than a boyfriend. This is a user's introduction to Linjia.me in the highly-targeted marketing popularization.

Linjia.me, coming from DOBE Xuhui Creative LOFT, is a leading C2C service platform in China. In this field, Linjia.me provides its service featuring flexibility and efficiency. The birth of Linjia.me has been attributed to the smart life value of white-collars in the first-tier cities, that is, "It's an efficient problem-solver for everyone's daily necessities." Uber shares automobiles, Airbnb rooms, and Linjia.me personal time. Linjia.me provides such personalized services as take-away, fruit-buying, delivery, random purchase, dog-walking, nursing and the like. The latest data have shown that the current platform has about 20 thousand orders, with more than 100 thousand registered members, and RMB 70 yuan per customer transaction. "Compared with Ishansong, Dada, and even Meituan, Linjia.me has one similarity - economic sharing, and one unique feature - wholesale logistics", said COO Guo Dinggang, co-founder of Linjia.me.

Figure/ Guo Dinggang's Sharing on the on-site X WORKFACE of Market Community

DOBE is playing an active role in facilitating the “SMART CIRCLE” in the enterprise development.

At present, Shanghai is home to about 450 incubators, including traditional incubators, nurseries, accelerators, Shanghai University National Science Park, and ZONETRY, etc. Driven by the fervor of "popular entrepreneurship and innovation", more and more entrepreneurs will expand their business in the Yangtze River Delta, and the local governments have formulated a range of policies to support entrepreneurs. As a result, the investors will be highly motivated. DOBE, an experienced service provider in cultural and high-tech industries for 13 years, has in 2016 proposed "SMART CIRCLE", which aims at providing service to more than 5,000 enterprises and 100,000 white-collars, and creating a favorable environment where various enterprises will benefit from such resources as law, finance, investment and media, and join hands in their steady progress.

In July 2015, Linjia.me and "Where A yi" launched the cooperation for the first time after their participation in DOBE club. The two companies have got much public exposure, which has served as a typical case of cooperation in "SMART CIRCLE". The reports, through newspapers and WeChat, have been widely spread among the industrial parks, partners and the mass media. Several media have been interested in Linjia.me's start-up history, finance and business pattern, with many features on Youth Daily, The Paper, Economic Weekly, Sina, NetEase and so on. Much public exposure serves as a boon for the business expansion of a developing company in the financing stage.

On June 14, 2016, the first "A Media Tour of Start-up and Innovation", co-organized by DOBE Group and under the auspices of Shanghai Municipal Commission of Commerce, was held in DOBE E-Manor of Changning, which drew much attention among more than ten mainstream media such as Xinhua News Agency, People's Daily, Jiefang Daily, Wenhui Daily, International Business Daily, Shanghai TV Station, etc. Linjia.me, as a representative of the excellent enterprises in the industrial parks, addressed the session, and elaborated its views on the development of the enterprises in the financial hardships.

Making Full Use of Resources in the Industrial Parks, Promoting Outdoor Media and Community Marketing Simultaneously

At the beginning of 2016, DOBE Market Community, initiated by DOBE Brand Department, was founded, which aimed at “link, share, and common harvest”, and gathered 100 brand managers from various industrial parks. Every day, when a group of identical men who are interested in marketing strategies, activity planning, new-media operation, and media participation, whether each simple transmission could develop into the enchantments effect of 100-times expansion, or whether an enterprise's marketing strategy could inspire 100 market participants from different industries, or whether an inter-group hello could facilitate a successful cooperation?

Figure/ The posters of Market Community on the Electronic Screens in the Industrial Parks

These ideas have been materialized by Linjia.me in Market Community.

In the daily community, Linjia.me always vigorously shares the time-limited activities with its partners. In order to enhance the service quality and verify the sustainability of the new business, the manager of Market Department in Linjia.me often asks whether the users have any requirements these days. When a car license in Shanghai is too expensive to afford, and people have no time to repair their broken phone screens, Linjia.me has served as an assistant, providing the timeliest service in the community, thus harvesting the recognition of service time, quality, and feedback.

In order to make the enterprises in Market Community better popularized among the white-collars outside the industrial parks, the members have been provided to making use of the advertising screens within one month. Since October, almost in each industrial park, you can see the main pictures printed by "Fans of Linjia.me" and the eye-catching slogan: A service APP which is more considerate than a boyfriend. Just think: what will happen in a month if 100 thousand white-collars in the industrial attend to Linjia.me once in each eight office hours?

Thanks to the good six-month preparations, on the routine meeting of Market Community in October, the organizer took great honor to invite COO Guo Dinggang, co-founder of Linjia.me, to share his observations. He shared his observations on his experience of Linjia.me's popularization and the gold promotion points based on data analysis. Driven by wonderful, lively lectures featuring ABC, and sincere technological experts, the listeners packing in Cuide Hall could not tear themselves away even at 11 pm.

Figure/ On-site photos

During the routine meeting, the three discussion groups, which consisted of the entrepreneurs and market participants, gave different suggestions on the question of "What will Linjia.me do in the future?" proposed by Guo Dinggang. In the on-site trial, some market participants provided their recommendations on timely uses; Li Rong, WORKFACE entrepreneur and manager of Shanghai subsidiary, has cooperated with Linjia.me, and his family service platform, a partner of the online platforms of Linjia.me services, will also aim at developing new-type housekeeping service; Grape Information, the entrepreneurial team of Fountown in the industrial park, will, under the help of Linjia.me, develop its business in Shanghai, while Linjia.me will expand its business in another city by making full use of the recourses of Grape Information in Shenzhen… Although an absolutely bright future could not be ensured at present, at least everyone at the routine meeting could not deny the sincerity of Linjia.me or the changes driven by DOBE Market Community.

Since 2011, driven by DOBE, many enterprises in the industrial park have increased mutual exchanges and launched substantive cooperation with each other. “SMART CIRCLE” proposed in 2016 will create a favorable environment in which a quality marketing system for enterprise clusters will be established, in order to push up the positive exchange between enterprises and workers. Linjia.me is an epitome of 1/5000. In the future, the industrial park, home to more "Fans of Linjia.me", will get increasing public exposure by DOBE.